Our Sales Training

Sales Training

With our sales efficiency analysis and consulting effectiveness analysis, we measure the competence of the sales team. The results show where the sales team can further increase its performance.

The distribution channels have broadened. Direct and telephone customer contact has been extended by online possibilities. We are tackling these new opportunities.

Our experience shows that there is still a lot of room for improvement here. In this context, special attention must be paid to the interfaces to digital customer service, because this is where good customer advice should also follow up. Both basic knowledge of psychology and practical experience are crucial for improving sales.

In short industry-specific training sequences, we play through a large part of the situations that can be found in customer contact. We receive content inputs on company-specific everyday situations from the trainees. In our trainings we achieve a measurable improvement and also the positive feedback of the trainees confirms our approach.


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Improve sales results

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Strengthening the competence and cohesion of the sales team

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Practice-oriented and individually tailored exercise content

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Increase of the safety and satisfaction of the consultants through 1:1 training of situations from the sales environment of the trainee

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Feedback on your own type of consultant and information on dealing with different types of customers

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Inspiring learning environment

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Measurable results


Increase in sales success

Stronger performance competence

Strengthening the individual relationship building and with it the customer relationship

Increase in acquisition success and improvement of customer-specific consulting

Improve customer satisfaction

Recognizing opportunities in your own sales environment

Increase in completion rate


Sales efficiency analysis / consulting effectiveness analysis

Selected consultations in your own sales environment

Sales situations from the professional environment of the trainee

Theoretical inputs on different types of customers and their behavioral preferences

Behavioral exercises and short sequences

Behavioral observation and feedback from several consultants

Recording and analysis of video sequences

Written training documentation


First contact

The initial discussion with the client and the group of participants serves to define the focal points for the sales training. The strengths and weaknesses and the environment of the trainees are analyzed. A competitor sales analysis is included here.

Training plan / concept

Our sales trainings take place in an individual or group setting. Before the first training sequence, the trainees work on our sales efficiency analysis or consulting effectiveness analysis. The results of this analysis are discussed together and insights are derived regarding individual behavior in sales situations. Experience has shown that a short theoretical input about the different types of customers and one's own salesperson type results in exciting discussions in the training group. In the following training sequences, various sales situations are then prepared, played through and discussed. The participants also bring in challenging situations from their everyday lives.

Training / Documentation

The trainees receive continuous direct feedback after the individual exercises. In addition, the sequences played are recorded on video and delivered to the respective participant. In addition, ime writes a summary with the most important findings after each training sequence. At the end of the sales training, the client receives a final report.


We accompany the participants of the sales training for up to 6 months after the training in the daily customer service. This gives them the opportunity to discuss emerging difficult consulting situations in advance or to prepare them together in order to ensure a successful conclusion.

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Our partner:
future cube
ime Management Consulting AG
Schaffhauserstrasse 331
CH-8050 Zürich
+41 44 206 60 60
Kirchlistrasse 29
CH-9010 St. Gallen
+41 71 242 62