With professional employer branding, your company can set itself apart from the competition. By developing an attractive employer brand and positioning yourself clearly, you increase efficiency and effectiveness in employee recruitment. We can support you in staying ahead of the competition in the fight for the best talent.
With the use of new media, the application process on the market has changed fundamentally. The opportunities that this brings can be effectively used in employer branding. Comments from existing employees describing the values, cooperation, and climate are important points of reference for applicants at all levels. Regular evaluations of your brand’s popularity and attractiveness are further accompanying measures. A modern application process evaluates the “candidate experience” at every point of contact. With a positive employer image, the willingness of the workforce to perform also increases and staff fluctuation is positively influenced.
Attractive employer brand
Better positioning on the labor market
Increased presence on social media
More targeted and efficient application process
Stronger retention of valuable employees
Reduction of staff fluctuation
Increasing the employer brand
Improved quantity and quality of applications
Fast and effective filling of key positions
Increase loyalty in existing employees
Increase overall satisfaction in the company
Definition of objectivesDefinition of new channels for recruiting talent and optimization of the recruiting process from the perspective of brand and company values
Installation of new aids and toolsIntroduction and optimization of active sourcing with clearly defined goals, referral programs, use of alumni and other networks, etc.
Definition of toolsCompilation of a coordinated mix of tools based on the previously determined focus points
Measuring successRegular measurement of the popularity and attractiveness of the brand using attractiveness radars as a reference point for the development and review of measures and campaigns
ime makes an analysis of the current image and the current problem areas of the company as well as the previous employer branding measures and their effect (CURRENT state). Subsequently, together with the client, the desired effect is defined within certain areas (TARGET state).
Definition of the target group and the employer value proposition: Together with the client, we define which target group the measures should be aimed at. Employer branding is taken into account both internally and externally. In addition, we determine which values the company should convey to the outside world and how it differs from competing companies.
Subsequently, the most relevant channels are defined for the desired target group. The employer branding measures will focus primarily on these. ime draws up an action plan. This shows which content is communicated on the defined channels, how often communication on the part of the client should take place and how the success of the measures can be measured concretely. The client and ime agree on the further procedure.
ime supports the company in the implementation of the defined measures.
Based on the KPIs defined in the action plan, the effect of the measures is checked and optimized. ime supports the company in this with the long-term goal, however, being that the company can continue and control the measures independently.